If your headshot is the cover of a book, then your branding photos are the pages inside.
personal branding? What exactly is it?
Personal Branding is a relatively new buzzword. If you are starting a business, writing a book, speaking, teaching or any host of other things, the chances are you need an online presence! Your needs go beyond the traditional professional headshot or even the lifestyle headshot. You need a catalog of images that you can choose from for a variety of needs. You need personal branding photos.
Compelling images average 94% more total views than words alone
amy porterfield, two weeks notice
Images are essential to any website. When done right, they draw your visitors in and connect them even more deeply with your content. Content designed to include compelling images can average 94 percent more total views than words alone. Yes, you read that right: 94 percent!
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Personal Branding at a Glance
| Studio or Location of Choice | ✓ |
| Pre-Shoot Planning | ✓ |
| Shoot Length | 3-4 hrs |
| # of Outfits | 4+ |
| # of Images | 10-25+ |
| Turnaround | 2 weeks |
| Online Scheduling | ✗ |
Personal Branding photos go beyond the headshot to fill in the gaps and tell the story of who you are and what you do. These photos include images of you in action...doing what you do. That could include you interacting with customers, taking photos, speaking, or teaching yoga. It also includes the little details, the things you use in day-to-day life that help tell the broader story. And of course, images that capture your personality and brand.
According to an article in the Wall Street Journal, "The Perfect Professional Headshot Is Worth $1,000, and Maybe Even a Job." Professionals pursuing that just right look for LinkedIn profiles and résumés are tapping high-end headshot photographers who say they can help clients look better, feel better—and boost their careers! My personal branding package can help you do just that! I'll work with you to achieve just the look you are hoping for.
Personal branding is exactly what it sounds like...personal. I work with you ahead of time to ensure that I understand your needs and take time to plan what to wear, what to bring, and where your images will be used. Nothing is left to chance and our time is used very wisely.
I absolutely loved working with Andrea!! She really understood my brand and created images that fit exactly what I needed for my marketing. I will be using her images all over my new website and my social media. She was incredibly knowledgeable about how to pose me so that I looked great. And I loved that she was able to coach me during the photoshoot and get those perfect in between moments that don't look staged but are really authentically me.
- jenny levine, branding photographer
I needed a good assortment of photos to update my branding both in print and digital media. After our initial contact, we set up a video call. We discussed my business branding needs and Andrea gave me ideas on the backdrop and outfits. She also sent me a planning guide to help me identify the kinds of shots I wanted. It was truly a collaboration. Andrea was wonderful to work with. The photoshoot was so much fun and I was impressed by the different shots she orchestrated. She has a great eye for angles and light and she captured me.
Personal branding sessions can take place in my studio or on location. It's up to you! Are you a realtor? Let's go out to a high-end home and show them what you're worth! Are you a lawyer? Let's capture you in your office or a courtroom. Whatever it is that you do, we can capture YOU!
All personal branding packages include my free shoot planner download to get ready for the shoot, a pre-shoot consultation via Zoom, up to four hours on location (within a 25 mile radius), and an image selection meeting via Zoom where you will review your images and choose your final selection.
Hair and makeup is not included but I can recommend hair and makeup artists for your shoot.
Bring a variety of outfits to give you the most options for your content needs.
That depends on you and your brand! Bring outfits that reflect your brand and brand colors. I would avoid extremely loose or baggy clothes as those can add unwanted pounds in photos even if they look beautiful in person. I would also avoid big prints, or words on your t-shirts unless that is a part of your brand. Wear something that makes you feel like the best version of yourself!
For the best use of our time together, download my free shoot planner and take some time to think about where you will use the images, how many you will need, what orientation you will need (landscape or portrait), and where you'd like to take them. Additionally, think of any props you need to purchase and/or bring. I also have an article on my blog with more information.
My personal branding packages vary but start at $1200. Schedule a free, 15-minute Zoom call for more information.
That will depend on the package that you purchase. The packages start at 10 images and go up from there. You will be presented anywhere from 35-50 images to choose from and you don't decide until you see them.
We will schedule a post-shoot Zoom call where you can choose your final images.
Yes, your images are yours to use as you wish!
I do have a subscription package available. Please schedule a free, 15-minute Zoom call to learn more about that.
I require a $350, non-refundable retainer to hold your shoot date. If you give me 7 days notice, you can reschedule at no charge. There is no refund for no-shows. The balance is not due until you choose your final images.
